Growing a new start in Peru

Ethical alternatives. Growing opportunities. Strong livelihoods.

 
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SAN MARTIN AND HUANUCO ARE RUGGED, FERTILE REGIONS OF PERU, WHERE THE ANDES TUMBLE DOWN TO THE AMAZON BASIN. UNTIL RECENTLY, THESE AREAS PRODUCED A LARGE SHARE OF THE COUNTRY’S COCA: THE PRIMARY INGREDIENT FOR COCAINE. BUT OVER THE PAST TWO DECADES, THERE HAS BEEN A SIGNIFICANT EFFORT TO HELP FARMERS TRANSITION TO ALTERNATIVE LIVELIHOODS, INCLUDING COFFEE PRODUCTION.

The coffee sector holds significant promise, but farmers in the area face low yields, low prices, erratic weather and crop diseases, which threaten both their livelihoods and larger progress against the drug trade. The Coffee Alliance for Excellence (CAFE) project works with farmers and their families to help them increase their incomes in a sustainable way, focusing particularly on improving economic opportunities for women and young people.

The project achieves this by:

  • Providing climate-smart agronomy training to farmers to improve the quality and yields of their coffee

  • Helping farmers form business groups that improve their access to finance and supplies.

  • Strengthening supply chains to connect farmers with profitable global coffee markets.

  • Helping farming families diversify their income by planting new crops and starting small businesses.

Achieving good, steady incomes from coffee production will help thousands of families escape the trap of the illegal drug sector, contributing to a brighter future for themselves and for Peru.

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